Brand Lee 101
The first pair of Lee 101 jeans was created in 1924 in the American Midwest. A heavy duty, sturdy pair of jeans to meet the work and leisure requirements of the now legendary Cowboy. The revolutionary, sharp fit crafted in high quality fabrics ensured that the 101 achieved iconic status amongst both weather beaten lone riders and the showmen like rodeo stars. Now entering the 9th decade of the 101's lifespan, Lee intends to introduce a range of garments to celebrate the 101's illustrious past, proudly displaying the skilled craftsmanship and eternalizing the pioneering spirit of its origin.