Brand A.P.C.

Classic basics are transformed into effective pieces of wardrobe that mediate a well-balanced look without the need for any embellishments. The man behind APC ('Atelier de Production et de Création') is the Tunisian-born designer Jean Touitou. He founded the fashion label in 1987. The brand is well-known for its minimalistic design. Clean lines, simple patterns and their logos are rarely visible.
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