1930s Viola Longacre 401® Jeans

Levi’s® introduced the original riveted blue jeans, patented in 1873 for men. But in the 1930s, Levi Strauss & Co created another modern style: women's blue jeans. At the time, the idea of women wearing jeans was unconventional and even progressive. In 2017, Levi's® acquired Viola: the original Lot 401—and officially the oldest pair of women’s blue jeans in the archives.

Viola Longacre, a college student in the 1930s, invested in a pair of what is believed to be one of the earliest women’s Levi’s® jeans: the original Lot 401. The Lot 401® women's jeans marked a significant milestone in the evolution of denim and women's fashion that would not have been possible without their existence.

These 1930s Viola Longacre 401® jeans are a stitch-for-stitch reproduction of the oldest pair of women’s blue jeans in the archives. They feature a high-rise cut with a straight leg and were crafted with soft, rinsed denim.

- Style: 1930s Viola Longacre 401® Jeans
- Fit: Loose fit - Straight leg - High rise
- Color: Indigo
- Material: 100% cotton
- Made of 11oz Plain Selvedge denim
- Rinsed
- Limited to 800 pairs worldwide
- Original 30s fit
- Button fly
- Cinch-back
- Riveted pockets
- Made in Japan

Model is 175cm with a 28" waist - wearing size 28/30