Eat Dust - A brand fueled by friendship and mutual interest. Eat Dust are not into making fashion, rather they are about proper garments and good design that will stand the test of time. Eat Dust is passionate about motorcycles and the matching clothes. These denim specialists truely know their craft and have tested their products rigorously. Eat Dust founders Keith Hioco and Rob Harmsen share a common love for skating, punk and great denim. At the denim itself they especially love the lively character of the fabric, which varies with time and becomes unique. That is the reason why they only use unwashed denim for their pants and jackets and completely forgot the washing of denim in private.