The 1955 501® Jeans have a quintessential 1950s shape, with a square top block, a more “anti-fit” in the seat area and a slightly fuller cut around the leg. Like the classic cars of the day, the silhouette is boxy but tough. Levi’s® became exceptionally popular with school age boys in the 1950s. They started calling them “jeans” instead of “overalls.” The company ran ads in support of their interest in wearing their jeans in class despite the fact that many East Coast schools banned denim as part of dress codes. A letter from an East Coast professor to company read as follows, “While I have to admit this may be ‘right for school; in San Francisco, in the west, or in some rural areas I can assure you that it is in bad taste and not ‘right for school’ in the East.” The taboo only made the youth of the day want to wear them even more.