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NEW BRAND: AMI PARIS

Alexandre Mattiussi, born in 1980, studied at Duperré fashion design school in Paris.

After formative experiences in several fashion houses - traveling between Paris, Milan and New York - in 2011 the designer decided to launch his own brand: AMI.

Created in Paris and inspired by this city ever since, AMI offers stylish and comprehensive wardrobes for men and women, blurring the boundaries between casual and chic.

The name AMI, French for friend, plays with the initials of Alexandre Mattiussi. AMI captures a particular type of the French capital's nonchalance, one that is relaxed, authentic and friendly.

2011: Creation of AMI and presentation of the first collection.

2012: The first AMI store opens in Paris, France.

2013: AMI wins the ANDAM prize (French fashion award)

2015: Opening of the first Japanese boutique in Tokyo.

2016: AMI Mayfair in London as well as the third abroad flagship in Hong Kong open their doors.

2018: AMI unveils its first “Menswear for Women” collection and the AMI Saint-Germain Parisian store becomes the womenswear flagship. The first AMI store in Beijing is opened, Mainland China.

2019: The first AMI runway show abroad in Shanghai.

2020: 9 year anniversary of AMI, 9 as Alexandre Mattiussi’s lucky number.

©AMI Paris