The white t-shirt is the basic garment for the man. Formerly used as underwear especially for athletes and soldiers of the US Navy, today the modern classic can be found all around the world. Lady White Co. was founded by former Rising Sun employee Phillip Proyce in Los Angeles. Besides his enthusiasm for the t-shirt it was the lack of good "Made in the US" Shirts that has prompted him to found Lady White. The Lady Co. White shirt has been designed in accordance with the origins of the t-shirt. In quality and reduced design Proyce’s tees builds on to the beginnings of sportswear. Just as it was formerly used in the sports and as soldiers underwear.