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ORGANIC DENIM FACTS
HOW TO BE BOTH ECO-FRIENDLY AND GOOD LOOKING IN DENIM In my personal opinion, jeans should be washed as rarely as possible, think of it rather as a jacket than regular trousers. I personally use dry jeans for minimum 100 days (effective wearing days) before washing them the first time. I often put them on a warm radiator (hot air passes through and takes any smell out) and also hang them outside to keep them decently fresh. When it's time, I wash them really hot (90 degrees) and stretch them in length while still wet. I also wear them while damp, to make them fit better. After the first wash, I wash them every 14-21 days (effective wearing days again).
This is not a general recommendation, but for those customers who does want a really nice worn effect, it's a very good way indeed. It's also more environmentally friendly, especially compared to dry-cleaning, and the organic styles will look magnificent.
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