Folk was founded in 2001 by creative director Cathal McAteer who had a vision to create simple everyday clothing with subtle, innovative and sometimes playful detailing. As Charles Eames, the iconic furniture designer once said, “the details are not the details, they are the design”. This is a concise explanation of the design ethos behind our menswear collections and our footwear collections for men and women. We do not try and re-create the wheel in terms of styles but focus on developing our own fabrics, trims and design details to create easy wearing garments with that little bit of something extra that hopefully sets Folk apart from its peers.