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BROOKS

Brooks

Over almost a century and a half, Brooks England has grown from a small workshop to a byword in quality craftsmanship. Back in 1865, John Boultbee Brooks left his hometown of Hinckley in Leicestershire with just £20 in his pocket. He headed for Birmingham, where in 1866 he established a business in horse harnesses and general leather goods in Great Charles Street under the name JB Brooks & Co. In 1878, the unfortunate death of Mr Brooks’ horse led to a strike of inspiration. Unable to afford another horse, he borrowed a bicycle in order to commute to work. But as he found the seat to be so uncomfortable, he vowed to do something about it. On 28 October 1882, Mr. Brooks filed his first bicycle saddle patent.
Waddling cyclists everywhere threw their hats in the air and the new product was a roaring success. The company became known and respected for its beautiful handcrafted leather saddles, and soon started to make cycle- and motorcycle bags and other accessories. Traditional techniques in manufacturing leather saddles were passed down from generation to generation of craftsmen as the company grew under the guidance of the Brooks family until 1958.

In 1962 Brooks became part of Raleigh and moved to the current works in Smethwick in the West Midlands, just a few miles away from the original premises. In the last decade, they have struck out on their own again as Brooks England, following a new course that honours the company’s heritage. Inspired by the timeless products designed by their predecessors, we have revived the original slogan ‘Saddles, Bags, Etc’ and introduced a range of cycle bags and other accessories. Brooks England is steeped in history, a prestige brand that boasts almost 150 years of tradition and expertise. But quality and style never age. So come on in and take a seat.

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