New Balance began as a Boston-based arch support company in the early 1900's, and later developed into a specialized shoe manufacturer in the 1970's, and has grown to become a leading global athletic products company.
 
Since the days of selling arch supports to police officers and waiters, New Balance has been a brand concerned with meeting the needs of the everyday athlete. Part of producing superior footwear and athletic apparel is manufacturing it to fit all widths and sizes, because a better fit produces better performance.To ensure the best fitting, best performing shoes and apparel, they focus on improving technology and production methods.