„The Truth Is In The Details“
For 15 years Jason Denham has been building an archive of denim regalia that has become the inspiration for his signature collection. The collection combines the knowledge of vintage products with a passion for modern design. The cuts of the jeans are inspired by a family heirloom, an antique pattern book called “The cutters” (1910, price 15 shillings!). Denham’s passion is making jeans and the mission is making the customers get that “I gotta get me one of those jeans” feelings.