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Vetra

Vetra is a workwear inspired line of quality clothing by the french industrialist and designer Patrick Beerens. The original designs are inspired by the workwear garments of Patricks grandfather and founder of Vetra in 1927. Since the parisian brand denied working for the Nationsocialists, the family had to flee and leave everything behind, except an old american Reece machine that is still in use today. After the brand was re-established in the West of France, the vision of Vetra evolved to a more contemporary approach to workwear. Today the customers of Vetra are not only artisans and workers, but all people striving for fabrics that wear out with time and get even better with the years.

Cultizm admires the history and authenticity of the french brand. The genuine cuts and fabrics establish a special character. Although Vetra is a brand that evolved from the classical workwear to find their own style, they remain faithful to their initial essence that constituted the french line of workwear.

 

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