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Schott N.Y.C.

In 1913, as Ford's new Model T began to crowd the already bustling streets of New York City, two brothers, the sons of a Russian immigrant, went after their piece of the American Dream. Irving and Jack Schott started making raincoats in a basement on the Lower East Side of Manhattan which were then sold by street peddlers door to door. Irving Schott's leather jackets were lovingly branded with the name of his favorite cigar - the Perfecto. By the mid-twenties, Schott NYC was revolutionizing the way Americans dressed for the outdoors when they were the first to put a zipper on a jacket. Throughout the 70s and 80s Schott became synonymous with the punk rock movement. The current wave of rebellion came to the streets of downtown New York City through underground music venue, CBGB. The Schott Perfecto® was the uniform for rock stars like The Ramones, Blondie, Joan Jett and The Sex Pistols.

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