Naked & Famous Denim only uses the most unique and rare denim fabrics from Japan. The prestigious mills in Japan, from which they import all their fabric, are committed to producing only the best (and most expensive) denim in the world. Throughout each step in denim production (weaving, dyeing, finishing…) the mills use a combination of old school and modern methods and practices. So much culture and history is poured into the fabric so that it can be appreciated by the denim purist. N&F keeps all their jeans raw and simple. No washes, no embroidery, no gimmicks… just the best fabric in the world combined with modern fits. N&F have eliminated these costly after-effects, and have stripped down their jeans to the core essentials. Now true denimheads and newcomers alike can enjoy these special fabrics at a reasonable price.