Fred Perry prides itself on being the first British heritage brand to successfully blend sportswear with streetwear to create some of the most iconic styles of the last century. Throughout their history they have always stayed true to their ethos of authenticity, integrity and attitude. Today the Laurel Wreath logo is recognizable worldwide, with shops and customers across 50 countries around the globe. The original Fred Perry cotton pique shirt is still made to the same high standards and is synonymous with underground fashion and British cool.