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Simplicity rules in the paired down offerings made by the french label A.P.C., all of which are geared toward essential wardrobe needs. Classic basics are transformed into effective pieces of wardrobe that mediate a well-balanced look without the need for any embellishments.
The man behind APC ('Atelier de Production et de Creation') is the Tunisian-born designer Jean Touitou. He founded the fashion label in 1987. The brand is well-known for its minimalistic design. Clean lines, simple patterns and their logos are rarely visible. The most popular products are their raw-denim selvage and non-selvage jeans.
Mr. Touitou considers the perfect fit of any pair of denim essential and the most important point. It is for this reason that you can find a range of different fits for each silhouette. Additionally, it is no secret for denim enthusiasts that A.P.C. denim fades quickly, while producing beautiful signs of wear and tear.

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